Founder & Creative Director
Byron Bay & Canberra
Through her twenty years of experience in strategic communications, media and public relations, Annie is widely known and respected throughout government, political and private sectors. She’s been a Senior Advisor to a Prime Minister, the founding CEO of Media Team Australia, and has directed major Federal Government campaigns.
Annie is the Founder, CEO and Strategic Director of 89 Degrees East, a role that has allowed her to work alongside some of the brightest, creative and connected individuals in the country. She is passionate about how technology can contribute to social policy outcomes in education, employment, housing, health and wellbeing.
Annie’s favourite social campaign from the past is the Anti-Apartheid Movement, which was the first campaign she became aware of that achieved amazing results through the election of Nelson Mandela.
On a personal note, Annie loves doing the Byron Bay Lighthouse walk, is a keen ocean swimmer, and her ultimate magic power would be to become invisible.