When you are the spokesperson for your organisation or company, media interviews can seem daunting. But remember that you are the prepared, well trained expert. Media have the right to ask questions (within reason) and are keen to get the best answers for their audiences.

Consider the audience and tailo...

From the 89 Degrees East Media Toolkit.

To have a story run in the mainstream media – print, television or radio - you need to sell it to journalists.

This can be one of the hardest and most stressful parts of getting your story covered, but it is one of the most important.

Journalists today are under...