Digital Strategy Director
Tegan is an experienced digital business strategist and leading social researcher specialising in understanding women and the digital landscape through a female lens.
With her experience in consumer insights, Tegan is passionate about adopting an audience and customer-first approach to develop campaigns that cut through in today’s cluttered media environment. She has used this approach to develop successful strategic communications collaborations between many of Australia’s leading businesses and publishers to drive measurable business outcomes for clients.
Previously the Marketing Director at Australia’s largest independent women’s media company, Mamamia Women’s Network, Tegan had charge of marketing, product, and social research.
Tegan played a key role in the growth and expansion of the network from the flagship Mamamia website into the 360-degree digital ecosystem it is today and understands how to deliver agile growth strategies that take businesses from start-ups to thriving scale-ups.