Tegan is an experienced digital business strategist and leading social researcher specialising in understanding women and the digital landscape through a female lens.
Tegan is renowned for her actionable social insights having personally interviewed and surveyed more than 120,000 women over the past five years. With her experience in consumer insights, Tegan is passionate about adopting an audience and customer-first approach to develop campaigns that cut through in today’s cluttered media environment. She has used this approach to develop successful strategic communications collaborations between many of Australia’s leading businesses and publishers to drive measurable business outcomes for clients.
Previously the Marketing Director at Australia's largest independent women's media company, Mamamia Womens Network, Tegan had charge of marketing, product, and social research. Tegan played a key role in the growth and expansion of the network from the flagship Mamamia website into the 360-degree digital ecosystem it is today and understands how to deliver agile growth strategies that take businesses from start-ups to thriving scale-ups. Having worked across the editorial, commercial and operations teams Tegan possesses an unparalleled understanding of women’s digital media and successful digital communication strategies.
Tegan brings her expertise to her work with clients every day providing workable insights to drive strategic client campaigns. With her background in consumer insights and social research Tegan is an experienced and engaging presenter.