Research

Methodology

Methodology Statement
‍Mondelez – Survey of Australians

Item Response
Research company 89 Degrees East
Client commissioned research Mondelez
End client Mondelez
Fieldwork dates 20th to 31st March 2025 (inclusive)
Mode of data collection Online recruited from a research panel (100%)
Target population Australians aged 18+
Sample size n=1984
Is voting intention published? No
Item Response
Effective sample size after weighting applied n=1154
Margin of error associated with effective sample size 3% at 95% confidence level
Variables used in weighting Age, gender and state
Weighting method used RIM weighting
Full question text, responses categories and randomisation See below.
Proportion of landline/mobile completed interviews N/A
Source of online sample From a commercial permission-based panel
Positioning of voting intention questions in questionnaire? N/A – not asked
How were undecided voters handled? N/A
2PP calculation method N/A

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Full Text of Published Questions

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1. How often do you consume chocolate? SR

  • Every day
  • Once a week or more
  • Every now and again
  • Rarely
  • Never [TERMINATE]

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2. If you had to give up one for a month, which would you choose? SR

  • Social Media
  • Chocolate

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3. And why is that? OE

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4. Which provides greater satisfaction to you? SR

  • A like/comment on your social media post
  • Enjoying a chocolate bar
  • Not sure

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